Rowing Blazers is a university sports-inspired tailoring and accessories brand, founded in New York. At Rowing Blazers, they believe in the classics. But their approach to the classics is anything but stuffy; it’s youthful, inclusive, irreverent – and a little ironic.
Luke was invited by Rowing Blazers' founder Jack Carlson to create a set of drawings inspired by their mutual love of the Classical word. These drawings were embroidered onto a collection of colourful rugby shirts, Oxford shirts, caps, ties and patches. The limited edition collaboration launched in June 2018 at a pop-up shop in London's Belgravia, and later at the Rowing Blazers Clubhouse on Grand Street in New York.
Rowing Blazers weaves together an eclectic mix of influences: British and American student culture; Japan’s subversive take on 'Ivy' style; tongue-in-cheek 1980s 'preppie' tropes; the old New York; hip-hop culture and the rise of streetwear; elite and amateur sport in all its forms; the romance of travel and exploration; and symbols, art, and archaeology - ancient and modern.
Photography by Billal Taright
Luke and Jack met in 2014 when Jack’s book – also called Rowing Blazers – was published. But they reconnected when Rowing Blazers launched as a brand, and the idea of a collaboration came naturally to both of them.